Founded in 2016, Shadow is the first dedicated, multi-title esports analytics solution. Supporting Counter-Strike: Global Offensive at launch, we soon added products for League of Legends and Dota 2, and our global list of clients at the top tier of international competition continues to grow.
Every piece of data Shadow collects and every metric, tool, and visualization we build is informed not only by our direct experiences with esports team ownership, coaching, and competition, but also by insights gathered in close partnership with the championship-winning coaches, analysts, and players who use Shadow every day. While we draw inspiration from proven practices within traditional sports analytics, we’re keenly aware of what makes each esports title unique—from data collection to match preparation techniques to performance measurement. We use this wide range of perspectives to create innovative, custom solutions that contribute to the only outcome that really matters: better in-game performances.
Shadow is a product of DOJO Madness, a Berlin-based esports startup that harnesses the power of big data to build tools and services that help players and fans to understand and master their favorite esports games. We are backed by BITKRAFT, an early stage investor and company builder focussed entirely on the esports sector.
The Shadow team includes 18 staff dedicated to product design, development, testing, security, and client support. We are rooted in the DOJO Madness offices in Berlin, Germany, while some of the team dials in from other parts of Europe or North America.
Jens is the CEO and leader of Dojo Madness, and is considered a Godfather of esports. Previously, Jens founded ESL in 2000. As CEO for ten years, Jens grew the company into the world's most prestigious esports brand and, along with it, paved the way for esports to go mainstream.